Transparency for Employees is just as important as Transparency for Consumers.

“When we think about how people work, the naive intuition we have is that people are like rats in a maze” -Dan Airely In the last ten years it’s become clear to larger companies and big brands that you can no longer communicate top down to your consumers. Whilst twisting your advertising in a way … More Transparency for Employees is just as important as Transparency for Consumers.

It’s all about Attention. Boring Meter is On.

I’ve always wanted to improve my productivity, so I’m not just extremely busy all the time, but working productively and getting it done. I have tried for a long time to improve my Time Management skills, to deal with my productivity issues, but wondered why it wasn’t working. I mean, I am extremely organised (annoyingly so), and … More It’s all about Attention. Boring Meter is On.

5 Marketing Misconceptions in the Startup World…

Marketing in the startup world isn’t easy, but it can be even more difficult to build a real connection with your customers if you assume certain things “can wait” until you scale. Tech has completely changed the way we consume products and services. What’s popular with 3 people one day, can be the topic of … More 5 Marketing Misconceptions in the Startup World…

Heard about the brag culture? You can thank the social stream…

To think… it was only 11 years ago that Facebook was created. Who would have thought that one social media platform could have such an incredible affect on the society in which we live. In 2011, 48% of 18-34 year olds were checking Facebook when they woke up. In October 2014 Facebook announced that 864 million people were logging on daily. … More Heard about the brag culture? You can thank the social stream…

Simplification: the key to customer happiness

The internet is expanding each and every day, interacting with our lives in so many different and amazing ways. Content is being constantly added to the ever expanding database of information that we now have at our very fingertips. We can find out anything and everything within a minute. By pushing the boundaries of what technology … More Simplification: the key to customer happiness

Set a career plan, and let your passion decide the rest

That’s the way I see it anyway. As I sit in the central bus station at London’s Heathrow Airport about to begin what will be the biggest adventure of my life, this quote means more than ever. I’ve always dreamed of working with businesses to use their power for the better, to work with VPs … More Set a career plan, and let your passion decide the rest

Wanderlust; where is the curated content? Where are the brands?

Travelling to another city can be intimidating. Travelling to another state can be daunting. Travelling to a completely different country, as a twenty-something, on your own? Now that can be downright terrifying. As a twenty four year old moving to London on her own, I understand just how overwhelming the whole process of travelling to … More Wanderlust; where is the curated content? Where are the brands?

Need to convince your boss that content marketing is key? Here’s how…

Raise your hand if you have ever felt personally victimized by advertisers… That’s what I thought. Bombarded with advertisements since most of us were old enough to read, our ability to ignore them is now second nature, and the majority blend unceremoniously into the background noise of every day life. This does not in any way … More Need to convince your boss that content marketing is key? Here’s how…

The magic of repurposing and upcycling

Repurposing: The use of something for a purpose other than its original intended use (Investopedia) There’s something inspiring about taking something, and reworking or recreating it into something else entirely. I think that is where my interest in content marketing comes from. The process of taking seemingly bland/boring corporate information (whether in the form of … More The magic of repurposing and upcycling

HOW TO IMPROVE PHYSICAL AND MENTAL HEALTH IN FOUR EASY STEPS

Before the introduction of the internet, statistical information and scholarly opinions on maintaining physical and mental health were hidden in text books and encyclopaedias as complicated jargon that to anyone other than a qualified professional would look like gobbledygook. Now, with the popularity of blogging, and the democratisation of publishing content, we have the ability to independently … More HOW TO IMPROVE PHYSICAL AND MENTAL HEALTH IN FOUR EASY STEPS

10 reasons why WhatsApp is now WhatsUp in the Social Media game

It has recently been announced that Facebook is going to acquire the popular messaging app – Whatsapp for 19 billion dollars… that seems a little extreme, right? Especially when we consider the fact that Instagram was bought for only 1 billion dollars just two years ago. Whats app, created by a Facebook reject and a … More 10 reasons why WhatsApp is now WhatsUp in the Social Media game