It’s all about Attention. Boring Meter is On.

I’ve always wanted to improve my productivity, so I’m not just extremely busy all the time, but working productively and getting it done. I have tried for a long time to improve my Time Management skills, to deal with my productivity issues, but wondered why it wasn’t working. I mean, I am extremely organised (annoyingly so), and … More It’s all about Attention. Boring Meter is On.

5 Marketing Misconceptions in the Startup World…

Marketing in the startup world isn’t easy, but it can be even more difficult to build a real connection with your customers if you assume certain things “can wait” until you scale. Tech has completely changed the way we consume products and services. What’s popular with 3 people one day, can be the topic of … More 5 Marketing Misconceptions in the Startup World…

Simplification: the key to customer happiness

The internet is expanding each and every day, interacting with our lives in so many different and amazing ways. Content is being constantly added to the ever expanding database of information that we now have at our very fingertips. We can find out anything and everything within a minute. By pushing the boundaries of what technology … More Simplification: the key to customer happiness

Need to convince your boss that content marketing is key? Here’s how…

Raise your hand if you have ever felt personally victimized by advertisers… That’s what I thought. Bombarded with advertisements since most of us were old enough to read, our ability to ignore them is now second nature, and the majority blend unceremoniously into the background noise of every day life. This does not in any way … More Need to convince your boss that content marketing is key? Here’s how…

The magic of repurposing and upcycling

Repurposing: The use of something for a purpose other than its original intended use (Investopedia) There’s something inspiring about taking something, and reworking or recreating it into something else entirely. I think that is where my interest in content marketing comes from. The process of taking seemingly bland/boring corporate information (whether in the form of … More The magic of repurposing and upcycling

Mercedes takes the cake in innovative social media strategy, whilst their consumers Take The Wheel

Social media has become an integral part of business communications, with a recent survey by BRR media finding that 61% of ASX200 businesses increased their social media activity in the past year. This is a positive indication that businesses around the world are beginning to understand the increasing importance of social media, trading their outdated … More Mercedes takes the cake in innovative social media strategy, whilst their consumers Take The Wheel