In life, we all wear masks. Depending upon the current environment that we’re in, we will alter our body language, tone of voice and choice of words as it’s natural that you, for instance, speak differently to your boss than you would to your sister. Similarly, you would speak to your sister in a different way at … More We all wear masks.. but does your brand?
I’ve always wanted to improve my productivity, so I’m not just extremely busy all the time, but working productively and getting it done. I have tried for a long time to improve my Time Management skills, to deal with my productivity issues, but wondered why it wasn’t working. I mean, I am extremely organised (annoyingly so), and … More It’s all about Attention. Boring Meter is On.
Marketing in the startup world isn’t easy, but it can be even more difficult to build a real connection with your customers if you assume certain things “can wait” until you scale. Tech has completely changed the way we consume products and services. What’s popular with 3 people one day, can be the topic of … More 5 Marketing Misconceptions in the Startup World…
I read an article this morning on econsultancy – I shared this so some of you may have read what I’m referring to – about the Tinderisation of marketing. This started me thinking about the yes/no mentality of our generation, and the fact that we are so overwhelmed with information, products and services that an … More Tinder, eve & the Vicinity.
The internet is expanding each and every day, interacting with our lives in so many different and amazing ways. Content is being constantly added to the ever expanding database of information that we now have at our very fingertips. We can find out anything and everything within a minute. By pushing the boundaries of what technology … More Simplification: the key to customer happiness
The process of going online to find information has become a regular part of everyday life. Say a customer has just been let go from their job and all of a sudden they can’t afford the rent. They go online to find out which places they can now afford to live in, they look for a … More Marketing is changing…
Raise your hand if you have ever felt personally victimized by advertisers… That’s what I thought. Bombarded with advertisements since most of us were old enough to read, our ability to ignore them is now second nature, and the majority blend unceremoniously into the background noise of every day life. This does not in any way … More Need to convince your boss that content marketing is key? Here’s how…
Repurposing: The use of something for a purpose other than its original intended use (Investopedia) There’s something inspiring about taking something, and reworking or recreating it into something else entirely. I think that is where my interest in content marketing comes from. The process of taking seemingly bland/boring corporate information (whether in the form of … More The magic of repurposing and upcycling
Social media has become an integral part of business communications, with a recent survey by BRR media finding that 61% of ASX200 businesses increased their social media activity in the past year. This is a positive indication that businesses around the world are beginning to understand the increasing importance of social media, trading their outdated … More Mercedes takes the cake in innovative social media strategy, whilst their consumers Take The Wheel
Earlier this year, I was lucky enough to attend a conference with Jeff Bullas as one of the speakers, and as he shared his insights on the importance of Social Media and Content Marketing in today’s digital era, what stuck in my mind was how he stressed the importance of developing my own personal brand. … More HOW TO ENHANCE YOUR PERSONAL BRAND