It’s all about Attention. Boring Meter is On.

I’ve always wanted to improve my productivity, so I’m not just extremely busy all the time, but working productively and getting it done. I have tried for a long time to improve my Time Management skills, to deal with my productivity issues, but wondered why it wasn’t working. I mean, I am extremely organised (annoyingly so), and … More It’s all about Attention. Boring Meter is On.

Heard about the brag culture? You can thank the social stream…

To think… it was only 11 years ago that Facebook was created. Who would have thought that one social media platform could have such an incredible affect on the society in which we live. In 2011, 48% of 18-34 year olds were checking Facebook when they woke up. In October 2014 Facebook announced that 864 million people were logging on daily. … More Heard about the brag culture? You can thank the social stream…

Simplification: the key to customer happiness

The internet is expanding each and every day, interacting with our lives in so many different and amazing ways. Content is being constantly added to the ever expanding database of information that we now have at our very fingertips. We can find out anything and everything within a minute. By pushing the boundaries of what technology … More Simplification: the key to customer happiness

Wanderlust; where is the curated content? Where are the brands?

Travelling to another city can be intimidating. Travelling to another state can be daunting. Travelling to a completely different country, as a twenty-something, on your own? Now that can be downright terrifying. As a twenty four year old moving to London on her own, I understand just how overwhelming the whole process of travelling to … More Wanderlust; where is the curated content? Where are the brands?

Need to convince your boss that content marketing is key? Here’s how…

Raise your hand if you have ever felt personally victimized by advertisers… That’s what I thought. Bombarded with advertisements since most of us were old enough to read, our ability to ignore them is now second nature, and the majority blend unceremoniously into the background noise of every day life. This does not in any way … More Need to convince your boss that content marketing is key? Here’s how…

The magic of repurposing and upcycling

Repurposing: The use of something for a purpose other than its original intended use (Investopedia) There’s something inspiring about taking something, and reworking or recreating it into something else entirely. I think that is where my interest in content marketing comes from. The process of taking seemingly bland/boring corporate information (whether in the form of … More The magic of repurposing and upcycling

Get started in Content Marketing: 5 Free Templates

Content Marketing has become, as B&T put it, the new Kool Aid, and one of the biggest buzz words in the Communications industry. As a result, this has become quite an attractive career option to Media & Communications students and graduates. I thought it might be helpful to provide a basic overview of content marketing, including what … More Get started in Content Marketing: 5 Free Templates

Google sees Facebook as a rising tide, do you have a boat?

Last Friday, Payam Shodjai, the senior product manager for Google’s ad network DoubleClick, announced in a very short blog post that Facebook and Google would become partners in selling Google advertisers inventory on the Facebook Ad Exchange (FBX). The inconspicuous announcement of their partnership has in no way reflected the magnitude of the deal, which … More Google sees Facebook as a rising tide, do you have a boat?

Mercedes takes the cake in innovative social media strategy, whilst their consumers Take The Wheel

Social media has become an integral part of business communications, with a recent survey by BRR media finding that 61% of ASX200 businesses increased their social media activity in the past year. This is a positive indication that businesses around the world are beginning to understand the increasing importance of social media, trading their outdated … More Mercedes takes the cake in innovative social media strategy, whilst their consumers Take The Wheel

5 Helpful Tips For Creating Engaging Bite-Sized Content

As the number of brands using social media increases, it is crucial for businesses to create engaging bite-sized content. Here are five tips to get you started: 1. LOOK INSIDE THE BOX: Employees are the human element of an organisation and as such are perfect sources for online content. Social media works well for organisations … More 5 Helpful Tips For Creating Engaging Bite-Sized Content

Social Media – It’s not about You, it’s about Them.

The introduction of social media platforms like Facebook, Twitter, Google +, Instagram and Pinterest has revolutionised the way consumers both access and filter information.   Social media platforms provide online users with a space where they can share their knowledge, interests and ideas through both text and images. These spaces are now used to selectively … More Social Media – It’s not about You, it’s about Them.

Is the truth about climate change really inconvenient?

The increasingly global nature of the current mediascape is one that has been a cause for contention, specifically in relation to the heated debates surrounding climate change. It was only last year that I began to realise my confusion about climate change. Is this simply political hype? Or is this a serious environmental crisis to … More Is the truth about climate change really inconvenient?

Democracy or Blog-ocracy?

The concept of ‘Journalism’, once used to describe a “structured and organised mode of public communication” (Quandt 2011), has changed greatly in recent years due to the increasing participation of online users in generating content. The introduction of new ubiquitous tools and digital mobile technologies has made it possible for anyone to publish and report … More Democracy or Blog-ocracy?