Heard about the brag culture? You can thank the social stream…

To think… it was only 11 years ago that Facebook was created. Who would have thought that one social media platform could have such an incredible affect on the society in which we live. In 2011, 48% of 18-34 year olds were checking Facebook when they woke up. In October 2014 Facebook announced that 864 million people were logging on daily. … More Heard about the brag culture? You can thank the social stream…

Wanderlust; where is the curated content? Where are the brands?

Travelling to another city can be intimidating. Travelling to another state can be daunting. Travelling to a completely different country, as a twenty-something, on your own? Now that can be downright terrifying. As a twenty four year old moving to London on her own, I understand just how overwhelming the whole process of travelling to … More Wanderlust; where is the curated content? Where are the brands?

KEEP YOUR COOL WHEN MOVING FROM B2C TO B2B – YOUR SKILLS ARE TRANSFERABLE

There’s something disconcerting about moving from a communications role in a B2C environment, to one focused primarily on B2B relations- especially if you’re new to the industry. For those who are unaware, the basic differences that separate B2B from B2C communications (apart from the obvious difference that one communicates from business to business and the … More KEEP YOUR COOL WHEN MOVING FROM B2C TO B2B – YOUR SKILLS ARE TRANSFERABLE

5 Effective Time Management Practices for PR newbies

PR is an industry that many do not understand and this means that most of the time, agencies are undervalued. Due to the lack of appreciation businesses have for PR, agencies have a small team of staff who manage different aspects of various accounts. To all working in the PR industry- if you are ever … More 5 Effective Time Management Practices for PR newbies

5 Helpful Tips For Creating Engaging Bite-Sized Content

As the number of brands using social media increases, it is crucial for businesses to create engaging bite-sized content. Here are five tips to get you started: 1. LOOK INSIDE THE BOX: Employees are the human element of an organisation and as such are perfect sources for online content. Social media works well for organisations … More 5 Helpful Tips For Creating Engaging Bite-Sized Content

Social Media – It’s not about You, it’s about Them.

The introduction of social media platforms like Facebook, Twitter, Google +, Instagram and Pinterest has revolutionised the way consumers both access and filter information.   Social media platforms provide online users with a space where they can share their knowledge, interests and ideas through both text and images. These spaces are now used to selectively … More Social Media – It’s not about You, it’s about Them.

Where is my ad? Why don’t they want to connect with me?

As I sip my soy flat white quite slowly, taking advantage of the free wifi this lovely little cafe in Marrickville has to offer, I try and prepare for the interviews at Blue by Red PR and Edelman PR that I have miraculously managed to line up for this Friday morning coming. Knowing that I should … More Where is my ad? Why don’t they want to connect with me?

Is the truth about climate change really inconvenient?

The increasingly global nature of the current mediascape is one that has been a cause for contention, specifically in relation to the heated debates surrounding climate change. It was only last year that I began to realise my confusion about climate change. Is this simply political hype? Or is this a serious environmental crisis to … More Is the truth about climate change really inconvenient?