Heard about the brag culture? You can thank the social stream…

To think… it was only 11 years ago that Facebook was created. Who would have thought that one social media platform could have such an incredible affect on the society in which we live. In 2011, 48% of 18-34 year olds were checking Facebook when they woke up. In October 2014 Facebook announced that 864 million people were logging on daily. … More Heard about the brag culture? You can thank the social stream…

Need to convince your boss that content marketing is key? Here’s how…

Raise your hand if you have ever felt personally victimized by advertisers… That’s what I thought. Bombarded with advertisements since most of us were old enough to read, our ability to ignore them is now second nature, and the majority blend unceremoniously into the background noise of every day life. This does not in any way … More Need to convince your boss that content marketing is key? Here’s how…

10 reasons why WhatsApp is now WhatsUp in the Social Media game

It has recently been announced that Facebook is going to acquire the popular messaging app – Whatsapp for 19 billion dollars… that seems a little extreme, right? Especially when we consider the fact that Instagram was bought for only 1 billion dollars just two years ago. Whats app, created by a Facebook reject and a … More 10 reasons why WhatsApp is now WhatsUp in the Social Media game

Google sees Facebook as a rising tide, do you have a boat?

Last Friday, Payam Shodjai, the senior product manager for Google’s ad network DoubleClick, announced in a very short blog post that Facebook and Google would become partners in selling Google advertisers inventory on the Facebook Ad Exchange (FBX). The inconspicuous announcement of their partnership has in no way reflected the magnitude of the deal, which … More Google sees Facebook as a rising tide, do you have a boat?

Mercedes takes the cake in innovative social media strategy, whilst their consumers Take The Wheel

Social media has become an integral part of business communications, with a recent survey by BRR media finding that 61% of ASX200 businesses increased their social media activity in the past year. This is a positive indication that businesses around the world are beginning to understand the increasing importance of social media, trading their outdated … More Mercedes takes the cake in innovative social media strategy, whilst their consumers Take The Wheel

Social Media – It’s not about You, it’s about Them.

The introduction of social media platforms like Facebook, Twitter, Google +, Instagram and Pinterest has revolutionised the way consumers both access and filter information.   Social media platforms provide online users with a space where they can share their knowledge, interests and ideas through both text and images. These spaces are now used to selectively … More Social Media – It’s not about You, it’s about Them.

Is eating too much really a cause of temporary disability?

“The introduction of new technologies often creates forms of exclusion for people with disabilities” This statement, I believe, was written by Goggin and Newell (2007) in specific reference to the way in which new technologies are not physically accessible to those with disabilities. However, when I read this statement, my mind wandered in the direction … More Is eating too much really a cause of temporary disability?