“When we think about how people work, the naive intuition we have is that people are like rats in a maze” -Dan Airely In the last ten years it’s become clear to larger companies and big brands that you can no longer communicate top down to your consumers. Whilst twisting your advertising in a way … More Transparency for Employees is just as important as Transparency for Consumers.
Marketing in the startup world isn’t easy, but it can be even more difficult to build a real connection with your customers if you assume certain things “can wait” until you scale. Tech has completely changed the way we consume products and services. What’s popular with 3 people one day, can be the topic of … More 5 Marketing Misconceptions in the Startup World…
If you’ve ever been told that sales, marketing and customer service are in wholly unrelated departments- I’m going to be bold right now and say whoever told you that had absolutely no idea about marketing. Actually that may be a bit harsh- they might know a bit about marketing in the 1900s but they’re obviously … More Why Customer Service IS Sales…
I read an article this morning on econsultancy – I shared this so some of you may have read what I’m referring to – about the Tinderisation of marketing. This started me thinking about the yes/no mentality of our generation, and the fact that we are so overwhelmed with information, products and services that an … More Tinder, eve & the Vicinity.
Before the introduction of the internet, statistical information and scholarly opinions on maintaining physical and mental health were hidden in text books and encyclopaedias as complicated jargon that to anyone other than a qualified professional would look like gobbledygook. Now, with the popularity of blogging, and the democratisation of publishing content, we have the ability to independently … More HOW TO IMPROVE PHYSICAL AND MENTAL HEALTH IN FOUR EASY STEPS
Content Marketing has become, as B&T put it, the new Kool Aid, and one of the biggest buzz words in the Communications industry. As a result, this has become quite an attractive career option to Media & Communications students and graduates. I thought it might be helpful to provide a basic overview of content marketing, including what … More Get started in Content Marketing: 5 Free Templates
There’s something disconcerting about moving from a communications role in a B2C environment, to one focused primarily on B2B relations- especially if you’re new to the industry. For those who are unaware, the basic differences that separate B2B from B2C communications (apart from the obvious difference that one communicates from business to business and the … More KEEP YOUR COOL WHEN MOVING FROM B2C TO B2B – YOUR SKILLS ARE TRANSFERABLE