Everyone has that one friend, that one person on their Facebook or Instagram feed that posts nothing but motivational images and inspirational quotes on a daily (sometimes even hourly) basis. Telling you to be happy, to be positive, to remove yourself of negative thoughts so you are able reach your goals, and continuously repeating the … More 5 ways you can keep focused and stay motivated
Rome wasn’t built in a day. Sounds cliche right? Well it’s true. No one starts off successful, no one starts out fit, and no one starts out smart- it takes time and effort to build strength, physically and mentally. If you think negatively, and concern yourself with how difficult it will be or how long … More Start small if you have to, as long as you START NOW
Content Marketing has become, as B&T put it, the new Kool Aid, and one of the biggest buzz words in the Communications industry. As a result, this has become quite an attractive career option to Media & Communications students and graduates. I thought it might be helpful to provide a basic overview of content marketing, including what … More Get started in Content Marketing: 5 Free Templates
If I was to give one piece of advice to anyone starting out on a journey, whether it be toward a healthier, fitter lifestyle or a toward a prosperous and successful career, it would be this: Do NOT compare your progress with anyone other than yourself. Everyone is different. Thoroughly research the best methods to … More No comparisons- period.
Whilst this may be unconventionally late for a “New Year” post (considering many have already abandoned their New Years resolutions) I wanted to write about the new direction for the blog – and how excited I am for the future. Until now, I have used this space to discuss issues in Communications and Public Relations, … More Hello 2014
There’s something disconcerting about moving from a communications role in a B2C environment, to one focused primarily on B2B relations- especially if you’re new to the industry. For those who are unaware, the basic differences that separate B2B from B2C communications (apart from the obvious difference that one communicates from business to business and the … More KEEP YOUR COOL WHEN MOVING FROM B2C TO B2B – YOUR SKILLS ARE TRANSFERABLE
Last Friday, Payam Shodjai, the senior product manager for Google’s ad network DoubleClick, announced in a very short blog post that Facebook and Google would become partners in selling Google advertisers inventory on the Facebook Ad Exchange (FBX). The inconspicuous announcement of their partnership has in no way reflected the magnitude of the deal, which … More Google sees Facebook as a rising tide, do you have a boat?
Social media has become an integral part of business communications, with a recent survey by BRR media finding that 61% of ASX200 businesses increased their social media activity in the past year. This is a positive indication that businesses around the world are beginning to understand the increasing importance of social media, trading their outdated … More Mercedes takes the cake in innovative social media strategy, whilst their consumers Take The Wheel
Earlier this year, I was lucky enough to attend a conference with Jeff Bullas as one of the speakers, and as he shared his insights on the importance of Social Media and Content Marketing in today’s digital era, what stuck in my mind was how he stressed the importance of developing my own personal brand. … More HOW TO ENHANCE YOUR PERSONAL BRAND
PR is an industry that many do not understand and this means that most of the time, agencies are undervalued. Due to the lack of appreciation businesses have for PR, agencies have a small team of staff who manage different aspects of various accounts. To all working in the PR industry- if you are ever … More 5 Effective Time Management Practices for PR newbies
As the number of brands using social media increases, it is crucial for businesses to create engaging bite-sized content. Here are five tips to get you started: 1. LOOK INSIDE THE BOX: Employees are the human element of an organisation and as such are perfect sources for online content. Social media works well for organisations … More 5 Helpful Tips For Creating Engaging Bite-Sized Content
The introduction of social media platforms like Facebook, Twitter, Google +, Instagram and Pinterest has revolutionised the way consumers both access and filter information. Social media platforms provide online users with a space where they can share their knowledge, interests and ideas through both text and images. These spaces are now used to selectively … More Social Media – It’s not about You, it’s about Them.
Waiting for yet again another delayed flight out of Brisbane airport, I begin to reflect on the past 4 days. Following on from the incredibly inspiring 3 day staff conference for Red PR at Spicers Hidden Vale (where I was lucky enough to learn from social media god Jeff Bullas) I wonder – How in the … More HOW TO: 5 STEPS TO LANDING YOUR DREAM JOB
So after a week of searching for the “proud to be warm” soup ad that seems to have gone M.I.A, I was able to locate it – however it was not an advertisement for Heinz as I had first expected – it has in fact turned out to be the 2013 winter beef … More MLA? More like M.I.A
As I sip my soy flat white quite slowly, taking advantage of the free wifi this lovely little cafe in Marrickville has to offer, I try and prepare for the interviews at Blue by Red PR and Edelman PR that I have miraculously managed to line up for this Friday morning coming. Knowing that I should … More Where is my ad? Why don’t they want to connect with me?